We bring insight!
We are a design & consultancy agency for garden centres
struggling to improve
your gardencenter?
don’t worry, you’ve found the right place!
Our services
– Easy as A, B, C & D –
Approach & DNA
Here we investigate Who you are & Who do you want to be?
Brand-, market- & customer- research is converted into clear & tangible data and goals.
Breakdown & optimize
You already have a garden centre? Let’s analyse the performance of the various departments and/or product groups.
What square meter profit are you making? Which areas underperform? Factual feedback is what you are getting here!
Concept & Design
This is where the magic happens!
We take the results from the previous two steps as the foundation for your design. Meaning it is a one-off concept, tailored to you, with a well-founded basis.
Details & Decisions
A good design is a good start, but securing quality on planning and pricing is another key component of its success.
We will help you out with ready to be quoted drawings, requesting quotes and finding the right building partners/ suppliers.
Want to learn more about our method?
Examples of the Instore Communication Proposal for Van der Spek – a new built gardencentre in the Netherlands
How they see us
Reviews of our customers
“The new structuring and changed product ranges of all existing Ostmann garden centres to the Intratuin concept was a special challenge.
Thanks to the creative ideas and, in the end, economically interesting solutions, it was a great co-operation with Laurens.
The new project in Oldenburg with Hofgarten and Intratuin Concept 3.0 on 13000m2 was very special and a highlight for us.
The result is something to be proud of. Thank you for the dedicated collaboration. Always happy to do it again”
— Rainer Ostmann | Owner of 5 garden centres
Floorplan and Customer Flow Proposal for Van der Spek – a new built gardencentre in the Netherlands
Our believe
“We believe that good garden centres always need a concept that is partially data driven and partially entrepreneurial driven.
In my experience I have seen many ‘entrepreneurial driven’-only garden centres, even though so much data is available.”
— Laurens Doesborgh | CEO LookINsight
Our believe
“We believe that good garden centres always need a concept that is partially data driven and partially entrepreneurial driven.
In my experience I have seen many ‘entrepreneurial driven’-only garden centres, even though so much data is available.”
— Laurens Doesborgh | CEO LookINsight
Examples of the Instore Communication Proposal for Mrowka Miedzyrzech – a new built add-on gardencentre to an existing DIY in Poland
How they see us
Reviews of our customers
“I highly appreciate working with lookINsight.
Their unique creativity and knowledge of the garden industry is something we could feel since the first meeting. Implementation of the project was certainly an interesting experience and I have to admit that we’re delighted with the final result of our greenhouse.
If you want to develop your gardencentre then I sincerely recommend working with Laurens and his company.”
Examples of our analysis tool: Our Benchmarking Dashboard helps you compare sales performance per productgroup to other European gardencentres